This week, Beyoncé came under fire for continuing to represent the clothing giant as damaging allegations emerge about conditions endured by workers in overseas factories that supply the chain.ĭirector of the Institute for Global Labour and Human Rights, Charles Kernaghan, told Star that working conditions at two factories he had audited in Bangladesh that produced H&M clothes were 'ridiculous.' Her people refused to give the pictures the green light so H&M were forced to use the originals.'Īn H&M spokesman admitted to the paper that there had been 'discussions' about the campaign images, but confirmed that the final pictures were not airbrushed.Īdmission: H&M CEO Karl-Johan Persson says the chain has used too-skinny models in the past 'She’s a true diva and was furious that she had been given such a snubbing. 'Furious': According to a source, Beyoncé refused to allow H&M to use airbrushed photographs that downsized her famous curves, and so originals were used for its swimwear campaign instead They told The Sun yesterday: 'When Beyoncé found out they had edited the way her body really looked, she hit the roof.

Beyonce was apparently furious after H&M Photoshopped images of her for its new swimwear campaign.Īccording to a source, the singer, 31, refused to allow the fast fashion chain to use airbrushed photographs that downsized her famous curves, and so originals were used for the worldwide campaign instead.

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